In an exciting collaboration, Danish audio experts Bang & Olufsen and Italian luxury carmaker Ferrari have joined forces for a second time, launching a new, exclusive collection. This time, the brands have introduced three stunning, super-premium products that seamlessly blend Danish audio excellence with Italian flair.
For this new collection, which is available by order, Bang & Olufsen has reimagined some of its top products: the Beolab 50 speakers, the Beosound Theatre soundbar, and the Beovision Theatre TV system. Featuring Ferrari’s signature Grigio Corsa color paired with striking red accents, the design clearly draws inspiration from the legendary motorsport brand, echoing the aesthetic of the first Ferrari collection released in 2023.
A tribute to aluminum craftsmanship
“Both Ferrari and Bang & Olufsen have always strived to create unforgettable experiences. With this second collection, we wanted to pay tribute to aluminum, a material both brands hold dear,” said Kristian Teär, CEO of Bang & Olufsen. The result? A pioneering fusion of sound and vision that marries Italian passion with Danish elegance.
The connection to aluminum runs deep for both brands. Ferrari uses the material for its sports car chassis, while Bang & Olufsen incorporates it into its speakers, thanks to its blend of beauty and performance. The unique Grigio Corsa color used in the collection was crafted by Bang & Olufsen’s aluminum specialists at their Factory 5 facility in Struer, Denmark.
Beolab 50 Ferrari Edition
The Beolab 50 Ferrari Edition speakers are a perfect marriage of advanced audio technology and iconic design. Tuned for rich, balanced sound, whether you’re listening to music or watching a movie, these speakers offer a customizable listening experience. The Beolab 50 features adjustable acoustic lenses that direct sound to match the audience. For solo listening, the lens focuses sound into a narrow beam, while for a room full of guests, it expands to fill the space.
In a nod to Ferrari’s precision engineering, Bang & Olufsen’s design team took inspiration from the intricate details found under a car’s hood. When the Beolab 50’s acoustic lens rises before playback, it reveals a vibrant red hue beneath, and the top panel features both the Ferrari and Bang & Olufsen logos, laser-engraved for a sleek finish.
Beosound Theatre Ferrari Edition
The Beosound Theatre Ferrari Edition is an elegant and powerful soundbar designed to stand out. Equipped with twelve custom drivers and Dolby Atmos, it delivers multi-directional sound that feels like a full home theater system, all packed into a single soundbar.
The aluminum Grigio Corsa finish and the distinctive keel-shaped curve make it an eye-catching addition to any room. The Bang & Olufsen logo is silk-printed on the glass top, while Ferrari’s iconic prancing horse is laser-etched onto the aluminum wings, adding a touch of luxury.
Beovision Theatre Ferrari Edition
For a complete cinematic experience, the Beovision Theatre Ferrari Edition combines stunning sound and visuals in one sleek package. This home theater system supports Dolby Atmos surround sound and boasts a 4K OLED display, available in 55”, 65”, or 77” screen sizes for that true big-screen feel.
Crafted entirely from anodized aluminum in Grigio Corsa, this TV system is designed to enhance any space with its sculpted lines and textural details. The speaker grille features a hidden red tweeter ring that glimmers subtly, showcasing the craftsmanship that goes into each Bang & Olufsen product.
When paired with the Beolab 50, the Beovision Theatre promises an immersive sensory experience, elevating home entertainment to new heights.
Completing the Ferrari collection
This new lineup builds on the original Ferrari collection launched last year, which featured the Beosound 2 speaker, Beoplay H95 headphones, Beoplay EX earbuds, and the portable Beosound Explore speaker.
The Beosound 2 offers 360-degree sound that fills any room. Its versatile design allows it to be placed on the floor, table, or shelf, and it can easily be moved from room to room. Equipped with intelligent features like Active RoomSense and proximity sensors, the Beosound 2 combines beauty with smart functionality.
The Beoplay H95 headphones deliver high-end sound with custom titanium drivers and active noise cancellation. Their aluminum ear cup rings allow users to adjust sound settings with a simple twist, while the soft leather finish ensures comfort. These premium headphones also provide up to 38 hours of uninterrupted playtime.
The Beosound Explore is a rugged, portable speaker designed for outdoor adventures. With an IP67 rating for dust and water resistance, Bluetooth connectivity, and Fast Pairing, it’s the perfect companion for on-the-go listening, offering up to 27 hours of battery life.
The Beoplay EX earbuds, Bang & Olufsen’s most advanced true wireless model, feature active noise cancellation, premium sound, and come in a wireless charging case for up to 20 hours of playtime. Equipped with six microphones and intelligent beamforming technology, these earbuds are great for everything from business calls to enjoying music.
The ultimate fusion of sound, vision, and luxury
Bang & Olufsen’s partnership with Ferrari has resulted in a collection that’s more than just tech—it’s a celebration of craftsmanship, design, and performance. Whether you’re an audiophile, a Ferrari enthusiast, or someone who appreciates top-tier products, this collaboration offers a sensory experience that stands apart from the competition.
Fact check:
- Claim: Bang & Olufsen and Ferrari launched a new premium product collection.
Fact: The collaboration’s second collection includes three new products—Beolab 50 speakers, Beosound Theatre soundbar, and Beovision Theatre TV. - Claim: The products feature Ferrari’s Grigio Corsa color.
Fact: Bang & Olufsen integrated Ferrari’s signature Grigio Corsa color across all three products in the collection. - Claim: The Ferrari collection includes Beolab 50, Beosound Theatre, and Beovision Theatre.
Fact: These three products, along with others from the first collection, are available for order at Bang & Olufsen stores.
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